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Research On Cultural Diagnosis And Cultural Change Of Company

Posted on:2015-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:T DongFull Text:PDF
GTID:2209330461999085Subject:Business management
Abstract/Summary:PDF Full Text Request
With the continuous development of management theory, corporate culture is gradually being made in an important position. The rapid changes in the environment at the same time, BY company not only faced with the adjustment of the environment, also faces enormous changes in policy. How to deal with these challenges, so invincible in the fierce competition, the timely diagnosis and corporate culture change becomes particularly important.This article is selected from the many cultural diagnostic tool is easy to operate, highly intuitive tool --OCAI scale of the company’s culture BY type of diagnosis, and qualitative analysis, through literature research, questionnaire, interview, observation a series of research methods, a comprehensive analysis method, qualitative and quantitative research, and ultimately by summarizing, analyzing data derived BY applicable to the future development of the company’s corporate culture types, and specific measures to achieve the type of approach cultural change. By tiered progressive analysis, summarized from the cultural status quo BY companies to different levels, ages analyze the views of employees organize, and ultimately come to the direction BY corporate culture change, and put forward specific measures and methods of change for change direction, for the future development of the cultural type BY company pointed out the direction.Based on a case study BY companies, hoping to summarize the corporate culture diagnosis and change ideas for small manufacturing enterprises, methods, processes, and because the state-owned enterprise features BY company culture better diagnostic tools with China’s national conditions the combination, which will process modeling, to facilitate future business similar reference and reference.
Keywords/Search Tags:Culture diagnosis, Culture change, OCAI scale
PDF Full Text Request
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