Ge (china) "green Imagination" Business Development Strategy Research

Today, as well as the next few decades, many major challenges facing the world, we know the oil and gas reserves are limited, energy prices rise, millions of people unable to access clean drinking water, environmental degradation and so on. A number of factors influence these environmental problems, including: population growth, urbanization trends, the global consumption, climate change and water supply. How we should respond to these challenges? In this case, GE's "ecomagination" plans came into being.In the rapid development of China, also encountered the same problem, how to protect the environment, resource conservation, healthy economic development of society to achieve sustainable development, will be particularly urgent. At this point, GE in China "ecomagination" business is a good right place at the right time that can be achieved in China, GE not only can upgrade operations, but also can make use of GE's high-tech products in China in part to help solve the above problem and better reflect the achievement of GE's corporate social responsibility. This will be an excellent combination of economic and social benefits.Based on the GE and "ecomagination" business plan development, the paper focuses on the GE (China) "ecomagination" business development strategy. Through the use of PEST analysis, Porter Five Forces Model analysis , SWOT analysis and 5P analysis etc, to further confirm the "ecomagination" business plan as the GE (China) development strategies, and analyze the implementation of the strategy and the corresponding safeguards. The purpose is to promote the "ecomagination" business of long-term development.