Tour Format And Its Evolution Mechanism

As the rapid development of society, economy, and science and technology, thedomain of tourism resource has been deepened and widened constantly, the new shapeof tourism product has appeared one after another, the management mode has gotcontinuous innovation, the organizing form of tourism has been updated continually,and at the same time, the operational types of tourism has also got continuousinnovation, all of which are unexpected by the tourist. According to the forecast, theinvestment on the new operational types of tourism in China would reach 140 billionYuan during the"eleventh fiveyear"and the new operational types of tourism wouldbecome a new hotpot of tourism investment. Along with the deep development anddivision refinement of tourism industry, the traditional concept of"industry"and"calling"can hardly describe the developing state of tourism anymore. The researchon operational types of tourism has become a new breakthrough point of tourismsubject study. However, the research on the new operational types of tourism in thetheoretical field has just begun and both of the domestic and foreign scholars stillhaven't got a systematic interpretation to the new operational types of tourism.For that reason, the thesis, proceeding with the type of operation theory inretailing, has defined the connotation of the operational types of tourism and newoperational types of tourism, and analyzed the classification, features, forming reasonand evolution rule of tourism new operational types, with a construction ofcomprehensive model for the evolution of tourism operational types. Then it has comeup with analyzing the time process of tourism new operational types, and finally hasbeen a verifying research, taking the case of tourist distribution center.The thesis can be divided to six chapters:Chapter I has briefly introduced the background, purpose, significance, method,technical way, domestic and foreign development of the research?Chapter II has been mainly about the relevant theory, including the evolvementtheory of the type of operation in retailing, industrial combination theory, innovation theory, value chain theory and diffusion of technical innovation theory.Chapter III has defined the connotation of the operational types of tourism andnew operational types of tourism, and analyzed the features and development trend ofthe operational types of tourism. Moreover, it has made a distinction between thetourism operational types and tourism products, tourism industry and tourism services.At the same time, it has discussed the characteristic and features of tourism newoperational types.Chapter IV has constructed and explained the comprehensive model for theevolution of tourism operational types, and then analyzes the time process for theevaluation of tourism operational types evaluating.Chapter V has taken the tourist distribution center as example to make averifying research.Chapter VI has summarized the main conclusions and the deficiency of theresearch and then made a prospect for the further research.