Based On The Quality And Safety Of The Citrus Growers, Production Behavior

In recent years, agricultural product quality safety incidents often occurred, which reflected the seriousness and urgency of agricultural product quality safety issues, and attached great importance from the government and widespread concern in society. Studied on farmer's production behavior and controlled agricultural product quality safety from the source, which played a positive role in maintaining people's health and safety, and promoting the development of modern agriculture and new rural construction and the economic recovery when financial crisis. In this paper, based on the Western behavior theory, planned behavior theory and the previous research on farmer's production behavior theory, built a theoretical framework to analyze the production behavior of the citrus growers in view of quality safety. The basal data was collected from the 528 valid samples in field survey. On the one hand, descriptively analyzed the household characteristics and behavior, cognition, and the production willingness of citrus growers; the other hand, using Logistic model of production behavior of citrus growers linear regression, the influence of quality and safety of agricultural products safety act citrus growers for further quantitative study. The research shows that whether the farmers selected safety behavior or not, mainly by farmers'age, educational level, the level of farmers organizations, agricultural products prices, farmers subjective norms, growers of agricultural products quality safety level of understanding of the relevant provisions of such factors effects.This report summed up conclusions which based on description analysis and quantitative analysis, and pollution-free agricultural products certification proposed to increase the publicity, enhanced safety training on farmers to improve the degree of organization, and to improve the Further role of the government safety regulation on the role of agricultural policy recommendations.