On " Symbol Consumption " Feature New Trends In Logo Design

"Symbolic consumption" is the current consumer market, a phenomenon unique to the consumer, especially in some fashion on the performance of consumer products is fairly obvious. Consumption material wealth is the needs of production and living consumption of material wealth. "Symbolic Consumption" is not a mystery, it is the symbol of the decoding process to obtain a wealth of fun, to meet the physical and psychological needs. Symbol physiological and psychological needs arising beyond the consumer itself, carries the spirit of consumer demand over matter, so "symbol consumption" has become a spiritual pursuit, this spirit in the material conditions to the phenomenon of the rich in the current era of intensified.Based on the "symbolic consumption" and the characteristics of the analysis, then the current information age and under the conditions of new technologies, new trends in logo design analysis. Simultaneous analysis of contemporary logo design concepts in the design, form, application of the enormous range of changes in the new style of logo design trends. Numerous and the logo design from the appearance of chaos to extract, sort of technological progress and the media revolution and its context on the logo design, enabling designers to increase the expression of diverse systems to understand and grasp the development trend of modern logo design to improve the design of the initiative.This article focuses on modern technology and production process changes, computer and multimedia, network technology, innovation, drawn logo design development with the development of the times and the inevitable trend. Every design innovation and change are inextricably linked media, "Symbol consumption" not only marks a certain extent determines the possibility of the spread of work, but also provides for the form design itself, this form is the design concept design theory. Through modern logo design reflects the trend of cutting-edge design.