| The prodrome of this paper includes main topics, research purpose, researching range and current situation about the relevant research in China and abroad, and the main methods the paper adopted. This essay focuses on the history of Chinese Film Industry, mainly ranging from 1920 to 1937. The reason of choosing this period is that within this period, Chinese film industry has been totally controlled by the market and really been developed under industry rules. After nearly 70 years, China decides to develop film industry in the market again, therefore, we can definitely learn a lot from the history. The article of the essay was divided to 5 chapters. The first 3 chapters focus on history research, and the later 2 chapters are mainly about the revelation acquired from the history research. In the first chapter, the article generally specifies the background of society, politics and domestic economy during 1920s and 1930s. It is the kind of research from the macro-economical point of view. As we all know, the economy decides superstructure, and superstructure has inverted effect on the economy, that means political situation should have important effect on the economical development. Film industry, as one part of the whole country's industries, develops under the instruction of politics and economy within the country. During this period of 1920s and 1930s, because the government's power of controlling the country had been quite weak, and film industry had not been paid much attention for it was a new industry, film industry had not been closed to the government, and had developed totally under the market. The second chapter is the emphases of the article, and is the kind of research from the micro-economical point of view, focusing on the research of the industry structure. Research of industry structure had begun from the research of the company, so the research of emphasizing on film companies is the keystone of this chapter. Another keystone of this chapter is the analysis of film industry's market structure. It's purpose is to research and analyze the famous "Michell Conflict", which means there will inevitably be a conflict between monopoly market and free market competition once an industry develops to a certain scale. The specified content in this chapter is as following: The first section in the chapter is about film structure development. It primarily specifies that film companies are constructed in three kinds of form: self-invest, partnership and joint-stock. The second section focuses on the analysis of the advantage and disadvantage of three kinds of company. They have different characters in decision-making, financing and internal management, and all have different contribution to the development of film industry, so they are all indispensably to the film industry. The following section focuses on analyzing marketing action ofthe film company. Since film companies could only develop thorough the market competition, especially Chinese film producers developed Chinese Genre from the market competition, the experience they got from the competition is rare and important for current film companies. The fourth section analyzes the development of film market structure. In the analysis, the article combines the analysis of American market structure to supply the lack of Chinese market. The third chapter generally introduces the environment and background of current film industry and analyzes the main problem. Time is different, so the basement of film industry is different. The biggest difference between two periods of film industry is the relationship between government and film industry. In this section, the article mainly discusses what kind of relationship China government should have with the film industry. The fourth chapter discusses the revelation to current film industry fund from the history research. The revelation is divided to three parts: film company's structure, film industry structure and film market structure. Since the part about company's marketing action has been discussed... |
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