Symbolic Vocabulary Of Graphic Design Research

The paper wants to discuss how semiotics theory is applied in the field of graphic art. It is an exploration to graphic design. Through the intrinsic structure of Eastern and Western traditional culture, it gets the syntax rules of traditional art signs. And it researches the field of how to use the traditional art sign in modern design, how to integrate the Eastern and Western traditional signs and how to create new signs. This research paper intends to adopt the analysis skills of comparison and example, foot holding in the analysis and comparison of the form and meaning in the traditional cultural symbol, from its source to conduct a study systematically about the form, meaning, application and recreation of art design symbol. This research paper also applies the symbol principles to specific design realm, and using large quantity of vivid and real examples, in order to explore the language structure system in the modern art design, to study how art symbol is applied in the modern art design, particularly in the environment art design.The first part talks mainly about the meaning, background, and history of graphic symbol. Firstly, there is a brief introduction about symbol, then makes track for the origins of symbol. From real application of art symbol in both the eastern and western tradition art symbol, to analyze its meaning source and development. The second part concerns with the present development of graphic symbol, focuses on analyzing the present application of art symbol in graphic design and to conclude the successful experience of the present application of art symbol in graphic design and to study the problems in the actual uses. And in the third part, the writer wants to tell us that semiotics theory is a very helpful tool for graphic design, especially the traditional Chinese cultural symbol, is a precious cultural heritage for Chinese designers. The paper is exploring new space to graphic design with the idea of semiotics, in order to contribute to the research of graphic design and providing a kind of theory resources and thinking methods.