Clothing Print Ads For Creative Studies

The advertisement took one kind of visual transmission design the form, receives the people widespread attention in the modern commercial society and takes, The academic circles already was perfect to the school of advertising research, from the psychology, the marketing study, esthetics, the management study, the culture study, the visual transmission and so on various angles obtained, has established the huger research system。 The clothing plane advertisement took this system a branch, from an on century eight, the 90's our country clothing industry starts the start, has become the promotion sale the important method but the pivotal function. After myself discovered massive literature material reading and the massive advertisements work analysis that, is opposite said to the maturer school of advertising theory system, domestic obvious is insufficient regarding the clothing plane advertisement research. At the same time, through with the domestic and foreign clothings advertisement comparison, discovered in the form, the content, specially in the creativity, the domestic work has a more obvious disparity. Although the disparity root cannot simply summarize for some on the one hand, but the creativity is the advertisement soul, is basic, specially in the clothing plane advertisement this easiest homogeneity advertisement form, the creativity especially to reveal importantly. Therefore, this article takes the clothing plane advertisement creativity question the research the central content.This article to the clothing plane advertisement creativity question, is divided five parts to perform to elaborate. First chapter is the outline, mainly introduced the domestic and foreign clothings plane advertisement development present situation, and pointed out the question is at, obtains this topic research the necessity and the urgency; Second chapter has been clear about this article research angle of creativity. The interview advertisement creativity elementary theory carries on the multi-level elaboration to the clothing plane advertisement creativity; Third chapter links the preceding with the following, further proves the clothing plane advertisement from the mark study angle "the creativity zero point", and performs to analyze, will code and the decoding theory uses in middle the clothing plane advertisement research, this also will be one of this article more prominent innovation. Fourth chapter embarks from the decoding major effect factor □□culture and the audiences discussed has carried on the elaboration to the clothing plane advertisement creativity reverse restriction. Fifth chapter proposed the conformity creativity viewpoint, simultaneouslysummarized the clothing plane advertisement creativity thought development and the tendency.In the conclusion part, summarized the first five chapter of basic arguments, emphasized "uses for me", hopes for the domestic clothing plane advertisement creativity level enhancement certain instruction function.