"koreana Magazine With South Korea's New National Image Shaping

Korea is situated on the Korean Peninsula, which spans 1,100 kilometers north to south. The Korean Peninsula lies on the northeastern section of the Asian continent, where Korean waters are joined by the western-most parts of the Pacific. The peninsula shares its northern border with China and Russia. To the east is the East Sea, beyond which neighboring Japan lies. To the west is the Yellow Sea. In addition to the mainland, Korea includes some 3,200 islands. The history of Korea can be traced back to BC2333 and now as an independent country, Korea owns its important situation and magnificent influence in the international society which counts upon its successful national image. The article tries to have a better command of 61 pieces of Koreana (Chinese version), a quarterly magazine since 1993, though reading, statistic and analysis. Dig out the relations between Koreana and new national image of Korea and have an all-round discussion emphasis on What national image is and How to build national image by Koreana.Koreana, published by the Korea Foundation, which come into existence in 1991 affiliated to Ministry of Foreign Affairs and Trade, is dedicated to increasing awareness about Korea's cultural heritage overseas as well as providing information about current artistic and cultural activities in English, Chinese, French, German, Japanese, Russian, Arabic and Spanish 8 languages. Nowadays there are universities, libraries, museums, research centers, various other cultural and art institutions and individuals in about 150 countries to subscribe to this one which is expanding its international force.Koreana is distributed to introduce Korean traditional cultures, national history, modern art, entironment, national treasure, natural scenes, literatures of korea to all readers and show a new and impressive image about "Cultural Korea" , "Tours in Korea" , "Dynamic Korea" and "Green Korea" . And with many various advertisements of enterprises and activities supported by the government and classified parts like Beauty of Korea, Feature, Focus, Interview, Artisan, Masterpieces, Art Review, Discovering Korea, On the Global Stage, On the Road, Cuisine, Living and Journeys in Korean Literature, Koreana is continuously focusing on using the theory of Soft Power to shape and renew the Korean national image in culture, political values and foreign policies.To open its citizen spirit, to carry out different activities and to understand the government behaviors, are very friendly to people around the world to know Korea and love Korea. More and more countries are recognizing the importance of national image, but how to improve the image, how to level up the national status quo in international society is still thinking about the effective and creative ways and means. Koreans, a window opened to the world, is the only comprehensive magazine sponsored by Korean Government which was tagged. I think by this small point it is rather necessary and meaningful for us to observe and deepen expatiation and then to get some references and inspirations for our Chinese national image build.Considering to-be-improved academic ability and limited time, it must have some mistakes and doubts. I am grateful if anyone can point them out.