On The Shaping Of Professional Images Of Civil Servants In China

Civil servant is staff of the state,as well as the window for public to understand the government. Occupational image of civil servant is the microcosm of government’s image, a good image of the civil servant can not only promote government efficiency but also enhance the credibility of the government and ensure the long-term stability of the nation. However, the frequently-happened corruption cases lead to people’s low recognition for civil servant’ occupational image. At present, China is actively building the service-oriented government and it’s people-oriented service concept has put forward a higher requirement for civil servant’ occupational image. The paper analyze occupational image of the civil servant and discuss possible ways to enhance it.The writer expects to offer useful exploration for the optimization of civil servant’ occupational image.Based on the state of the reason to choose the topic, significance, research status and methods, the writer defines related concepts of civil servant’ occupational image and discusses the theoretical basis for shaping the occupational image of the civil servant, such as CIS theory, organizational image theory and service-oriented government theory. Then the writer summarizes the ought state of civil servant’ occupational image from three aspects:occupational idea, occupational behavior and visual image.By analyzing the investigation and typical cases of civil servant’ occupational image and occupational ethics, the writer reveals the ought state and current state of civil servant’ occupational image and proposes five risk areas of civil servants’occupational image.Based on the analysis of the national realities and extracts value from Europe and Asia, the writer raise a viable path for shaping the occupational image of civil servant through three aspects: nurture career conception, molded occupational behavior and enhance visual image.First, for the respect of nurturing career conception, we should rely on training and feedback mechanisms to generate image-conscious, based on legally binding and anti-corruption education to improve the civil servant’ ethics and advocate advanced administrative culture to reshape the civil servants’professionalism. Secondly, in terms of molding occupational behavior, we should perfect the civil servants guidelines to normalized occupational behavior,establish the supervision system to prevent dereliction of duty and improve civil accountability mechanisms to guide good occupational behavior. Finally, for the aspect of enhancing visual image, civil servant should pay attention on appearance and dress to create natural external image,standardize demeanor to show good spiritual feature.