The Study On Civil Servant Image Remodeling During Service-oriented Government Building

To build a service-oriented government is the goal requires of government management mode to further deepening the administrative system reform. The service-oriented government refers to the citizen-centering nature, society standard idea guidance, social democratic order framework for the premise, comply with legal procedures and citizens will, adhere to the pursuit of public interests, and the tenet of service for citizens, undertake service responsibilities, realize service functions of government forms. Its core value's people-oriented, and cultivate executive service spirit, promote the all-round development of society. Its connotation mainly includes service main body, service object, and service purpose. To build a service-oriented government calls for reasonable positioning of the government function; strengthen government function innovation, administrative ethics functions and public service function. In this process, considering the civil service role behavior has a list of civil frivolity, spatial-temporal uniqueness and nationality, determines the civil service image has strong social demonstration effect, bearing the social public intend to express. Accordingly, to build a service-oriented government, civil servants image need shaping civil servants raise self-cultivation, strengthens own servants responsibility consciousness, enhance their professional skills.Civil servants as public power and public benefit directly exercise their supporter of the implementer represent and services, in the fundamental interests of the people, it is socialistic construction career, is the core of leadership of the backbone of building a service-oriented government. In the practice of building a service-oriented government, civil servants'personal behavior constitutes the government system image directly. Positive civil servants image brings social emulation, then a good circulation; it can promote the environment of the whole society and optimization of government image remodeling. While the negative civil servants image will guide social atmosphere of bad development, even inhibit social economic construction and social development, affect the process of the construction of the service-type government. At present, there exist to administrative power abuse, government and civil servants credibility is the characteristic of uncivilized reduce administrative behavior, violated the servant spirit, serious damage to the good image of the civil service system. Investigate its reason, main is legality, ideological understanding chaos; Strong, value orientation of ranking awareness deviation; Moral quality downturn, servant spirits weaken, etc. Plus, the image of the current civil servant also exist such as mechanism of scientific and normative examinations process insufficient, equality, lack of awareness of responsibility consciousness weaken, service concept is not strong, learning awareness is not strong, disjointed, honest lack of awareness of learning, overstaffing, defects and insufficient. Accordingly, build a service-oriented government, civil servant image reshape urgently. Should follow the people-oriented, combining theory with practice, as well as with personal development plan consistent with principles, through improving law regulations, perfect law enforcement responsibility system, cultivating servant spirit, adhere to the mass line, optimize the structure of civil service ability, establish and perfect the system of public property and civil servants credit archives measures such as public servants, shaping a positive image of the civil service.