Government 's Crisis Communication In Network Media

China is in a transition period, with the problem of the acceleration of social change, social uneven distribution of resources, conflicts between social groups intensified into the accident-prone period and prominent contradictions. Government is more and more frequently placed in front of the media and the public description of the event procedure, explain the cause of the incident. Especially with the rise of online media, any real social events and conflicts are likely to in the network this may seem a virtual platform for the dissemination and rapid accumulation, diffusion. the government had to face the crisis after the public comments, to clarify the false rumors, to appease public sentiment.Crisis communication in online media, research, public management, psychology, communication, sociology, risk management based on the theory, through these following aspects of problem analysis 、suggestions conceptual analysis,、case studies, comparative studies and other research methods, from theoretical explanations, to start a more systematic study.The direct consequences of such a complex network media environment for the government’s crisis communication is, in response to the crisis stage, making the response on time.Crisis communication of these negative effects to make the government into a slow response to a result of lack of knowledge of online media, The cause of the proliferation of Internet rumors, is lacking of monitoring and early warning networkTo achieve effective communication with the public, the government first need to update the concept, to have a correct understanding of communication and network media, from the official position of government, establish a friendly and active mode of communication with the public.Secondly, through the strengthening of legislation, set a network communication plan and a monitoring mechanism, through technical means and the specialized agencies to strengthen network information filter, and control means to strengthen the regulation of online media specification, purify the Internet environment. Third, the whole process of the collection, processing, analysis and processing of information from the crisis, and improve crisis early warning mechanism. Fourth, changing the concept of the application of online media, according to three different situations of responsibility model, differentiated and crisis communications, and government web sites, mainstream sites, opinion leaders, the Chief microblogging network application form to play the role of the media of the issues set, correctly guide public opinion. Finally, the establishment of crisis management institutions, training of government crisis communication professionals, integrate the resources of traditional media, play community forces to form a crisis communications team, to play the polymerization linkage of social forces.