Research On Optimization Of Government Information Communication Mechanism In Sudden Incident

The development of the modernization drive of our country, the Chinese society gradually into the low-grade unstable state. Social emergency frequency increasing, its influence and destructive also grows, it is a trend to maintain social stability and social order in China caused great difficulties and challenges. Based on the analysis of "The Westley-McLean gatekeeper communication (transmission) model", on the basis of reference to the theory model of information communication mechanism in the operation process, applied it to analysis our country emergency government operation process of the mechanism of information communication. At the same time, combining with "Mass incidents of the Shenmu county, Shaanxi province in 2013 "and "2014 Shanghai stampede" specific examples and related process model for the current problems and situation of emergency information communication mechanism in our country are analyzed and summarized, put forward the optimization scheme of emergency information communication mechanism and Suggestions for improvement. In optimization measures, emphasis on "4R theory" "The information sharing theory" and "The theory of new media" and so on the concrete application of theories, and new media tools, such as information sharing platform for the implementation of specific measures. On the basis of seeking to build "4R module" and "new media tools-information sharing platform for rapid communication" to achieve the optimization of the emergency information communication mechanism. In the process of optimization of emergency information communication mechanism to achieve established, powerful, high efficiency of the purpose of government emergency information communication mechanism. To achieve the goal at the higher level raise government crisis decision-making system execution ability, improve the implementation of the government public crisis management ability, strengthen the theoretical basis of government public crisis management.