| The national economic and social development statistical bulletin of the National Bureau of statistics released in 2014 showed that the total population of the country is1 billion 368 million in that year. At the end of 2014, over the age of 16 to 60 years of age(not including 60) of the working age population is 916 million, 3.71 million less than last year, which is China labor force for third consecutive years of absolute decline. At the same time, in 2014, the population of more than 60 years of age(including 60) in the proportion of the total population reached 15.5%, increased by0.6 percentage compared with the previous year. Overall, the workforce reduce, aging speed acceleration and the floating population growth means Chinese population structure will have a major change, the demographic dividend has come to a turning point, the aging tide become irresistible trend. Influenced by the traditional concept and the level of economic development, at present our society mainly rely on family support for the elderly, but as the child began to build their own families, the younger generation gradually separated from the family, the traditional family pension function continues to weaken. At the same time, the number of beds which pension institutions can provide is limited, many elderly people conflict to leave the family pension manner in the presence of psychological, so pension institutions is not very realistic to the most of elderly. For this, our country proposed the concept of community home care, under the new pension model, how to grasp the market demand better and ultimately promote the healthy development of the pension services is a social problems which is worth to discuss.This paper roughly divided into four parts, The first part introduces the related concepts of community service for home care of elderly, Based on analysis of this paper expounds the advantages and disadvantages of community home care, and introduce the present situation in shanghai. Under the background of macroscopic analysis, The second part, from the microcosmic point of view, Statistics the elderlyservice requirements, Understand the elderly need what kind of service, And their preference for each service. Then, respectively from the perspective of the elderly and children, Using logistic regression analysis method, select the significantly influence factors of community home care service. Then, In the perspective of intergenerational differences, compared the elderly influence factors with their children factors. Last, in a comprehensive perspective, attach the influencing factors of the elderly and children’s influencing factors into the Conditional logist regression model and Score card model, find the comprehensive factors that affect the willingness of the elderly community home care service needs. Discover: Gender and educational level, whether it is for the elderly or young people, are the significant factors that affect their choice of community home care services, at the same time, the female elders and female children are more inclined to choose community home care services, compared with high education elderly and children, low educated older and children with low academic qualifications have a stronger preference for community home care services.The two factors affect the direction for the two groups are the same. The factor of marital status have a more significant impact only for the elderly. The influence degree of the children is the influence factor of the old age group. occupation is the unique influence factors of children. Obviously, the influence of the same factors on the different groups has its general character and it is also different. There is a positive correlation between the needs of the elderly group and the support of their children,and children’s income improvement. Integrated perspective, the cultural level of both parties gender and marital status in older age groups and occupation of children are significant impact factor. From the perspective of comprehensive and generational difference, the significant influence factors are equally significant.In this paper, standing on the consumer’s point of view, considering the elderly purchase of community home care service. In the past, the research only takes the service content as their starting point, Only to explore what kind of service elderly people need, and what kind of services their prefer to. While ignoring the elderlyneeds services but at the same time whether there is a willingness to purchase services.In addition, on the choice of influencing factors, this paper not only use personal factors, family factors, social factors as a starting point to select specific indicators to design the questionnaire, but also increase the special factors to explain the elderly’s anti-interference to the external environment, specifically that acceptance to the children, follow emulate effect and so on. The increase of special factors is very necessary for elderly groups which lack of independence consciousness and easy to follow suit. In addition that in the field research, this paper broke the previous research rules which consider old people themselves only and design survey questionnaire for elderly, while ignoring the great influence of children’s opinion occupied in the elderly’s living. In this paper, we use the generational differences as a starting point and put the wishes of children into investigation questionnaires to analysis the influence factors of the wishes of children, and then compared and analyzed with its elderly factors, which is not involved in previous studies. |
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