Anshan Iron And Tone Of Selected Plant Market Business Research

Changing managing machination, establishing modern enterprise system adapting market variation are the basic developing methods of state enterprise. Diao Jun Tai plant of Anshan Iron & steel group is one of the "eighth- five-year-schedule?focal point project of our country, but after starting up it has to face the situation which is changing from planned economy to marketing economy. The effort of market machination, establish marketing management machination, so that cause the enterprise facing market directly , using competing machination to improve enterprise manage level and to change manage machination to proper configuration each essential factor inside the enterprise , so that the enterprise can reach the aim to enhance the management, changing the enterprise from enfeeble to making prof it. This paper analyzed the current situation of the enterprise particularly and market implement managing the reasons inside, circumstances outside ti-ied to establish an organization mode and distribution system which are conform to the requirement marketing management, discussed the implement conditions of the marketing management and the relationship II between marketing management and enterprise management. Attempt to ensure the enterprise walk on a continue developing path This paper is divided into five sections. The first section is putting forward the problem the marketing management. The second section is the theory foundation. The third section is establishing the mode of marketing management. The fifth section is implement the marketing management.