Sichuan Guoxin Communications Limited New Era Of Strategic Analysis And Strategic Choice

In the past decade, wireless pager has been one of the maintoo1s for information transmission in our country, and a1mostevery pager company had made big money from it. However, the rapidpopularity of mobile phones which is the coIIlPetitive substitutefor pagers nowadays, the decreasing of te1ecominicationsservices rates, as wel1 as the keen competition among pagercompanies themse1ves have near1y destroyed al1 the advantagespager once occupied ! Being the biggest pager services coIIlPany inSichuan province, the Sichuan Guoxin Te1econununicationsCorporation (SGXC) has a 1ot of paging stations such as 126 and198. The idea1 strategic position brought by the past hi storicp1anning economic system contributed a 1ot to SGXC's the hugemarket quota over the past years. However, with the change ofcircumstance, SGXC finds itself confronted by unprecedentedobstacles. How to fo11ow the trend and formu1ate the propercorporate strategy in today's environment wi11 determineSGXC's surviva1 and deve1opment in the coming new coIIlPetition.The thesis trles to research the new corporate strategy forthe traditiona1 pager company SGXC, so as to he1p it out of thepresent di ] r rma. There are four parts in the paper. The first partout1ines the background of wire1ess pager services industry. Thesecond part introduces two kinds of enterprises strategytheories------The Industria1 0rganizationa1 Structure Mode and TheEnterprises Resource Structure Mode, both of which 1ay thefoundation for the strategy ana1ysis in the next part. Both theindustry structure and competition as we1l as the enterpriseresource and competence for SGXC are ana1yzed in the third part.In the 1ast part, the dissertation butlines the corporate visionand strategic object of SGXC. The author chooses the cost1eadership strategy as the base of corporate strategy in thetraditional market and suggests that SGXC explore new customerneeds mainly in the developing cities, rura1 areas and schoo1s.In the modern Internet information services market, however,SGXC shou1d adopt strategy of concentric diversification forproducts innovation and va1ue creation, so as to maintain itscompetitive advantages. SGXC also needs to learn more know--howski11s from other relative corporations by the method ofstrategic al1iances as we11.As the author has worked in the teleconununications field formany years, the paper analyses and forecasts the future of thepager services market in our country. After the intensiveinvesti83tion and research of SGXC, the author a1so suggest SGXC,who wants to be the 1eader in the fie1d of Internet informationservices in the future, shou1d focus its attention on improvingof corporate competence.The thesis tries to provide usefu1 information for theformu1ation of SGXC's new corporate strategy, and at the saJnetime, offers references to other pager companies. Nevertheless,with the rawid deve1opment of information technology, a1l thepoints of view in the p8Per need to be perfected with deve1opmentof pager services industry.