Chinese Immigrants Individual Tourists Travel Behavior Research

Source of travellers is the spring of power whichtourism depends on to survive and develop. Since the 21st centuryis the century in which the World Tourism heads for splendour,tourism of China has a bright future of development under thisground. But tourism of China also face severe challenges of Worldtourist market, there also exist many unhealthy phenomena at thesame time such as blind exploitment and lack of scientific researchof many tourist resources. So how to face the challenges? How toavoid such mistakes? The basic resolvement is put the researchworks of tourist behavior on the first place. Beginning with this -point and considering the real conditions of nindividualization″ ofWorld tourist market and individual travellers having played a lead-ing role in inbound tourist market of China, this paper niakes thetour behavior of inbound individual travellers as the object ofstudy.From the four years statistical data of 1996~1999, this paperfrom several aspects systematically analyse and compare the wholekinds of individual travellers and the different tour behaviors of dif-ferent kinds of individual travellers, aiming at concluding thewhole kinds of individual travellers and their distinguishing fea-tures of tour behavior, and also aiming at the promotion of activetour behavior of inbound tourists. All these works are done to pro-vide necessary basic information and scientific basis for the exp1oit-ment of tourist resources in China.The paper consists of 4 parts. Part one elaborates the conceptof tour behavior of tourists, all factors which affect tour behaviorand five steps of tour behaviors. Part two from seven aspects anal-yse the tour behaviors of individual travellers and of all kinds of in-dividual travellers. Part three concludes the tour behavior mode ofall kinds of individual travellers on the basis of part two. Part foursums up the main conclusion of this paper.