Changsha City Commercial Bank Competitive Analysis

After four years of operation and development, Changsha Commerce Bank has grown rapidly in its scale with a greatly increasing rate of participation in the market and constantly strengthening capability of making profits. Modern enterprise system has been preliminarily formed , financial innovation has made a significant breakthrough.and its new role as the bank of the citizens has been established. Nevertheless, while struggling at the high tide of knowledge economy, facing an accelerating process of globalization of world economy and information , greeting the opportunities and challenges once China accedes to WTO , every commerce bank has been brought to undertake the historical mission by exploring the way how they should address the current situation through pioneering and innovating so as to survive and grow, never being defeated in the course of fierce market competition.This article begins with the current operation of Changsha Commerce Bank and its existing problems , making a comparative analysis of the restricting elements for its sustained progress and the national and international environment in which it is located, debating the opportunities and challenges it is to be met with after China accedes to WTO . Based on that, research and inquiry into the strategy for development will be made.