Global Brand Advertising Creative Strategy

The advertisement is a main means that communicate of marketing ,and the advertising creativity strategy is the important part of integrate marketing strategy .On the hand advertising creativity strategy should conform to the total principle of the integrate marketing strategy ,on the other hand the reason of mode of integrate marketing strategy is leading to the advertising creativity strategy .Commenting on the advertising creativity strategy of the global brand can not but from it's the marketing strategy ,from the marketing strategy of the global brand to the advertising creativity strategy ,from renewing the traditional advertising creativity strategy to applying the fresh advertising creativity strategy theories to China's global brand creativity process ,which is the frame thesis .The main research object of this thesis is the fresh strategy of the advertisement creativity of the global brand .The thesis is divided into three parts . The first part discusses the global brand' s global marketing strategy , from which connecting with "CULTURE" concept .This part' s conclusion is that cultural commodity is the precondition of the global brand' s global marketing ,and the cultural difference is the reason of the global brand' s localizing marketing . The second part discusses the theory of advertising idea strategy , and apply "CULTURE" concept to the theory of traditional advertising idea strategy ,which will become the new theory of advertising idea strategy .The third part ,based on the first and the second part , puts the first part' s conclusion into practice ,which create Chinese global brand' s value .