The Development Of Modern It Environment, Market Development And Countermeasures

The development of the modern economic society is very close to marketing. Market opening is an important sector of marketing and almost is covered with every sector of marketing from the traditional seller's market to the buyer's market. The change will make rational consumers feel that things have proper value, and make superficial enterprises taste inevitable failure. The living and development of enterprises is faced with unprecedented challenge. The conflict that enterprises are faced with is not whether to produce products, but whether to sell out, so who have market - -having very many real and potential consumers, who have power competition. The success and failure of marketing often directly relates the developmental fate of an enterprise. "Create and capture consumers, attract consumers by promise, capture consumers by satisfaction", becomes the core content of market opening.Since man comes into 1990s, computer technology, communication technology, network technology and multi-medium technology etc. modern information technology develop and permeate quickly, which brings huge blast for marketing of enterprises. How network, data and multi-medium advanced technology is introduced into marketing by enterprises, realizes the management model that enterprise inside informatization is its center, sharing and building information resource together, is the new project of enterprises under new situation and environment.The thesis combines various processes of marketing with advanced technology by using finding problems, analyzing problems and resolving problems. From the conception of marketing, the author analyzes environment and questions of marketing combining development of information technology. And then the author puts forward some advice fromconcept, product, enterprise informatization, price, place and promotion and builds the mutual model of marketing and information.The dissertation consists of 5 parts, including 3,5000 words of main body, 20 pictures and 3 diagrams.