Haier Business Process Reengineering

The key of Haier business process reengineering(BPR) is market-chain. Rethinking and Reengeer all the old business process. It emphasize using the new integrity business process instead of the old breaked up business process which is disserved by kinds of function department, unobserved and hard menegent. It will perfect some target such as quality, cost and period notability. The proctice of Haier prove that the modle of the market-key business process reengineering is succusseced. And at the same time it sums up the experiment and modle of business process reengineering which adapt to the characteristic of Chinese, which has a certain extent demonstation domino offect and extend value to improve the level of memengemetn the all and the one and, walk out the puzzle dom and take part in the international competition.This article discusses haier business process reengineering which tache is market-chain from three sizes theory, Haier's practice business and cases. Hope having some use for reference to Chineses enterprise doing business process reengineering.