On The Mechanism Of Entrepreneur Behavior Incentives And Moral Constraints

As is well known, entrepreneur is a kind of resource of in short supply and the soul of enterprise. Success or not is related deeply with incentive and restriction of his behaviors. A moderate amount of behavior incentive will stimulate the entrepreneur's creative ability and enthusiasm, then bring to prosperous and growing strength of the enterprise. Unrestricted behaviors will bring about the emerging of the entrepreneur's absolute power. So it will influence the existence and development of the enterprise, and even lead to decline and bankruptcy of the enterprise. The key to accomplish entrepreneur is how to incentive the entrepreneur's behavior and stipulate effectively to the answer of this contrary to reason. In the thesis we have made deeply analysis of the mechanisms of incentive and moral restriction of the entrepreneur's behavior from many angles, through using basic theories of the ethics, economics, management theoretical courses and so on.First, we prefabricate three theoretical assumptions about the mechanisms of incentive and moral restriction of the entrepreneur's behaviors. As the main behavior part, the entrepreneur will choose his goal and assume probably behavior for realizing the goal, whom is dominated by definite viewpoint of human nature and restricted by certain system factors. As the external cause, the systematic arrangement will play a role through aiming to the behaviors of the main part's internal cause that is human nature. So, the assumptions for the entrepreneur's human nature, basic needs, desires as well as common behavior intention and aims as well as the ideal assumptions of economic "'ought to be" and morality "is" which the entrepreneur achieved andexpected, and become a fundamental prefabricate premise of designing the mechanisms of incentive and moral restriction of the entrepreneur's behaviors.Secondly, we designed the mechanism of the entrepreneur's behavior and looked it closely from moral angles. Since the beginning of 20th, the incentive theories experience the course of historic evolution from single money stimulation to satisfy many kinds of needs, from general incentive condition to distinct incentive factors, from basic study of incentive to process exploration of incentive. The establishment of the mechanism of the entrepreneur's behavior contains rich moral factors. The long-term development of Chinese enterprise relied on a lot of entrepreneurs' emerging that must suit the market-oriented economy. The key to the entrepreneurs' emerging lies in providing fertile soil for his growth.Last, we think it is a home of the mechanism of moral restriction of the entrepreneur's activity that portrays the entrepreneur's moral personalities. Any entrepreneur must mould his moral personality if he wants his actions possess moral value. For individual, it is the entrepreneur's self-development, self-affirmation and self-realizing on moral that developing ideal moral personality and establishing healthy moral self. In the sense, we can say it is the aim that the entrepreneur's behavior incentive and moral restriction pursued. When the entrepreneur develops self-restraint benign system, cultivate human sympathy spirit and moral sense of responsibility through moral training. When he possesses criticize spirit and democratic consciousness, and at the same time, he also possesses strong willpower, so the strong life was poured into the enterprise because the entrepreneur possess sound moral personality' and his rich self-charm and glorious nature.