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Chinese Enterprises International Business Strategy

Posted on:2003-03-29Degree:MasterType:Thesis
Country:ChinaCandidate:S Q LiuFull Text:PDF
GTID:2206360065455776Subject:National Economics
Abstract/Summary:PDF Full Text Request
The thesis discusses the problems of Chinese enterprises'internation- alization based on the core competition,it contains five parts,and main contents of it can be found in the folllowing:Part One introduces the background and meaning of the thesis. Part Two introduces the theroies of internationalization management, From among Chinese enterprises" strategy & pullulation,bring forward the judgment of Chinese enterprises enter into capability-leaded ,and also analyses Chinese enterprises "competition inferior position.Part Three bring forward the Chinese enterprises "inward -oriented internationalization?internationalization management realism choice.From two cases draw a conclusion that inward -oriented internatio-nalization is much more important to China,and also analyses the relation between inward -oriented internationalization and core competence.Part Four bring up core competence- key of the internationalization management. From five different factores :system innovation, management innovation, brand innovation, technology innovation and culture innovation analyses how to formalize core competence.Part Five from inward -oriented internationalization to outward -oriented internationalization-consideration of the outward -oriented internationalization strategy. Espect by consideration point out the direction of Chinese enterprises" strategy devolopment.
Keywords/Search Tags:Chinese enterprises, Internationalization management
PDF Full Text Request
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