Mobile E-commerce Business And Technology Strategy

With the development of mobile communication and wireless Internet, and the rapid increase in the number of mobile users as well as the expansion of mobile electronic commerce (e-commerce), the future development of mobile electronic commerce is promising, and it is playing an increasing important role in an information time. Mobile e-commerce is no long an extension of fixed e-commerce, but an independent area of developing and applying technology. It is also a new industry with its own unique feature and inherent characteristics from both mobile communication and Internet.Compared with the fixed e-commerce, mobile e-commerce has unique advantages, as well as limitations. The relationship between these two are both competitive and complementary. They are not substitutes. In the meantime, mobile e-commerce has some special features and unique growth path. We should both study this field in theory and explore this field in practice.This paper analyses the major features, functions and influence of mobile e-commerce, and presents a model of business application and a business system of mobile e-commerce according to both domestic and overseas development of mobile e-commerce. It further clarifies the technological structure, technical process and key technology that constraints the development of mobile e-commerce. As a result, it shows that the development of mobile e-commerce is not only urgently needed, but also is also technically feasible and operative.Attentions should be paid to the factors that affect the development of mobile e-commerce. The development of mobile e-commerce needs both competition and cooperation. It is crucial for the development of mobile e-commerce to deal with competition and cooperation properly.This paper analyses advantages and disadvantages, as well as potential opportunities and threats of the mobile e-commerce of China Mobile Communication Corporation (CMCC). It presents the general strategy and discusses the long term and short term strategy of CMCC, as well as the procedures of implementing the strategy. In summary, CMCC has to set service and leading technology as objectives, and to implement the strategy step by step. By doing that, CMCC can reach a rapid and sustainable development of mobile e-commerce, and strengthen the core competitiveness of CMCC.