Yantai Port Barge Development Strategy

Along with the development and achievement of science and technology, modern enterprises are facing with more complex and fast-changing env i ronments. Wor I d Trade Organ i zat i on had accepted the Peop I e's Repub I i c of China as one of its members and this event brought about opportunities and threats for domestic port industries. Yantai Port Tug SBarge Company is a sub-unit of Yantai Port Authority and the main theme of this thesis is to seek strategies and ways for the survival of the company in the competition and for its continual development. The thesis is composed of six parts:Part A: IntroductionPart B: Circumstances of Yantai Port Tug & Barge CompanyPart C: Analysis of external environmentPart D: Analysis of internal environmentPart E: Development strategies for Yantai Port Tug & Barge CompanyPart F: Steps and measures for strategy implementation Through analysis and prognosticating of the external and internal environment of the company, a conclusion of the strength and weakness, opportunity and threat is acquired and from this basis we outlines the strategies of focusing on the business of tug services and enhancing overseas labor dispatching and undertaking ocean-going transportation business for the company. This study may be referred by those enterprises alike.