Research On Marketing Flow Crisis And It's Warning Management

We are living in an era full of crisis, and our enterprises live in a dangerous marketing environment too. There are so many uncertain factors witch influence management actions that enterprise crisis happened again and again. Innumerable crisis cases have indicated what we will pay for ignoring the extinct of crisis. With the change of the marketing environment, marketing become more important than ever. So, it' s urgent for us to research the marketing crisis. Today, with the advance of the management theory, many researchers have realized the danger of the marketing crisis. And some of them have managed to get invaluable achievement.Marketing flow management is a new field of marketing theory research. This theory has been put forward for two years. During this period, the theory is becoming more and more mature because of many scholars' hard work. Marketing flow theory has three fundamental compositions: Marketing flow, marketing force and marketing train. One of the most important its management target is to ensure it flow safely. And this is the purpose of our research.This paper consists of tow major parts as follows: the fundamental define of marketing flow crisis and research on marketing flow crisis ' s warning management. In part I, we defined what marketing flow crisis is first. And then, introduced it' s basic characterization and so on. In part II discussed three subsystem ofmarketing flow crisis management: crisis warning subsystem, crisis management subsystem and crisis recovery subsystem.