Create Channels For Competitive Advantage

In the market economy, channel is not only the part of the corporation, but also the wealth of the corporation. Distribution channels typically account for 15 to 41 percent of the retail price of goods and services in an industry. There is every reason to expect that they could represent a commensurate opportunity for boosting profits and competitiveness. How can the corporation occupy the market rapidly? How can the client be given the perfect after service? How can the corporation reduce their cost? The potential payoff from thoughtful and innovative management of channels could be even greater, given that many organizations have already lavished attention on the reengineering of internal operations, while channel issues tend to suffer from neglect. The challenges and opportunities presented by channel management are likely to multiply over the next few years as technological developments accelerate channel evolution. At the same time, new channels are continuing to emerge in industry, opening up opportunities for companies to cut costs or improve their effectiveness in reaching specific market segments.Despite the scale and importance of these opportunities, few companies manage to take full advantage of them. Legend is a successful enterprises in the area of Personal Computer through his special way in channel operation, which will bring us new thoughts about establishing the advantage focusing on channel management.