Tianshan Department Store Analysis And Development Strategy

This article uses all kinds of theory that related to the enterprise strategicly management and connected with the outer environment and the situation of modern retail to systematicly analyze the present conditions of Tianshan department store. It expounds and proues the practical significance and concrete steps of the implement of the strategical management in tianshan department store.Tianshan department store is a modern commercial retail enterprise in Urumqi. Its sales volume and market occupational rate always keep the first position in Urumqi. Its sales volume and market occupational rate always keep the first position in Urumqi. With China's entry to WTO, the domestic market and the world market will form a unified pattern. And the competitive environment, Competitors and method the commerce faces will change totally.Facing the fierce competition. Tianshan department store explores many new problems in its interior operation and its market occupational rate also has the slightly trend of descent. How to keep this pearl shining? Tianshan department store must find its own market position and make the feasible marketing tactics and develop the effective of human resources to strenthern its ability of competition and keep the motive of continuous development.This article according to the functional, effective and feasible rules and on the basis of quantitative and qualitative analysis, to set the program and operating rules, It has big reference value to the future development of Tianshan department store.