Huaying Company Strategy And Management Study

Under the market economy background, in the face of the day-by-day complex business circumstances, the competences between the enterprises are becoming more and more fierce. So the questions about how to win a position and a further progress in it deserve a careful and thorough study for all the enterprises. The present study took HuaYing Company as an example, making an attempt to explore and analyze the problems and faults existing in its developing course, and further put forward some strategies and managing countermeasures in view of the present situation to help the company walk out of the straits and make a big success in the future. The author hopes that the exploration of this study can provide some valuable references for the domestic medium-sized and small-sized enterprises to make use of.In order to achieve this, three chapters are developed. The first chapter gives an overall introduction to the scale, the leading products, and the developing experiences of the Company. The second chapter leads a deep exploration of the Company's managing circumstances, strategies determination, marketing administration and some other prominent problems. The third chapter provides some suggestions for improvement based on the inner or outer conditions and the actual problems existing in the Company.