Operating Strategy And Management Of HeSheng Company

In modern market economy, any enterprise which wants to last long has to adapt itself to market fluctuation, adopt and implement effectively proper competitive strategies, set up and preserve it's own core competence.This article chooses HeSheng Company as a case, it tries to analyze the external and internal conditions, set forth the relevant competitive strategies, and point out how to effectively implement these strategies. The author hopes that HeSheng Company, a new star in Chinese rare earth magnet industry, would grow up rapidly and become a model and leader in world magnet industry. Besides, the author wishes that the article would be helpful to the new-established hi-tech enterprises, which are similar to HeSheng Company, in their development and operation.