Tourism Image Of The Cis Strategy With The Changchun City Design

With the rapid competition of tourism and the upgrade of tourist's needs, the competition between tourism cities has changed into the escutcheon competition, rather than pure serve quality competition in those days. City tourism competition has gone up from classic individual tourist views to the whole regional tourism system.As the backstop of the city tourism escutcheon-city tourism image is one of the pivotal factors which can carry out successfully tourism marketing. Putting the strategy of city tourism image into practice, Setting up the entire city tourism image system has became the key that tourism city bucks for existence and development.Corporate CIS strategy caters for the need fitly and supply an integrate operable system for building up wholly city tourism image design. CIS makes tourism city exhibits bardian vivid image.This paper is on the basis of exotericas of tourism theory, tourism geography, behavior geography, and tourism engineer. The author analyses the intension and the formative factors of city tourism image, the importance of city tourism image design, and exerts CIS strategy. Which carries through city tourism image design.The primary contents is outlined as follows:The first part amplifies on city tourism image from the image and city image, analyses the intension and the formative factors of city tourism image, at the same time analyses the importance of city tourism image design.The second part accounts for simply the concept and compositive factors of CIS, explains the significance of city tourism image using CIS from tourist product's character, variety of tourist need and intermediary diversity; explains the feasibility of city tourism image using CIS from qualitative coherence, tourist resource variety and tourist identity.The third part implements Changchun city tourism image positioning on the basis of the analysis of tourism placidity and crowd investigation.The fourth part carries out Changchun city tourism image positioning from mind identity, visual identity and behavior identity. Mold mind identity from "ice and snow", "motor and movie", "colonial relic". Carry out visual identity from coral locality and visual discriminating system ; Tourism event image, enterprise behavior image, government image and resident image consist of Changchun city tourism behavior image.