Purdy's Strategic Research

From the year 2000, the Chinese economy has put an end to its slack pace of development. In the year 2002 and presumably in the years to follow, the Chinese economy will keep its fast growth rate. In the promising macro-economic background, local economy in Nanjing has been developing rapidly, accompanied with increased investment in infrastructure construction, which boosted the demand for pre-mixed concrete.With competition in the pre-mixed concrete market gains in heatedness, it's a must for an enterprise in this industry to do some research strategically in order to sharpen its competitive edge.This dissertation begins with a brief introduction about some theories on enterprise strategies, followed with in-depth analysis of the economic, policy, social and technical environment faced by an enterprise in this industry. The gray theory is used to forecast the demand for concrete in Nanjing, the result is further used in the analysis of the concrete industry and competitors in this industry.Based on internal resources, core competitiveness and SWOT analysis, this dissertation drafted the strategic direction, integrated growth strategy and capital management strategy. The end of article suggests main approaches and concrete measures to take, such as strengthening and improving human resources management, the culture of PUDI, product and service quality management and marketing management.