Jiangsu Dragon Cement Group Co., Ltd. Competitive Strategy

With China' s cement industry in its key development period "from large to strong" , the competitive structure is changing greatly due to the upgrade of the whole industry technology, which provides the industry a wide development space for the large scale cement enterprises. If the large enterprises are able to take advantages of the chance, adopt right competitive strategy, accelerate development pace, it will promote the adjustment of the industry structure and expedite the course of turning traditional cement industry into modern one.Under this background , this thesis analysis Julong group' s competitive strategy and hopes that it is benefit to the large cement enterprise.-With the introductory theories and basic methodology on competitive strategy in the beginning, based on the status and development trend of China' s cement industry, instructed by Poter' s competitive theory, the thesis brings forward Julong group' s specific competitive strategy and covers the implementation scheme with adopting the stage analysis mode. Jiangsu Julong cement group co., ltd. is a typical large state-own cement enterprise, which faces the challenges from similar super-scale enterprises and threat of the dumping of the enterprise adopting outdated technique. To take hold of the chance and avoid the threat, Julong group should execute the cost leadership competitive strategy, and develop quickly enterprise scale, form economies of scale, reduce cost, with various means, then can so get survival and development in the market of fast change the competitive structure, The implementation scheme of competitive strategy should revolve around the extension of scale what is the core of enforcement strategy to spread out, carefully research the enforcement and program of financing and market development and extension of scale, research the related recombination and join, make the control and enforcement of strategic scheme, ensure to realize strategic goal smoothly.