Study. Triple Yinwugongsi Business Strategy

Sanlian Printing has experienced decade years successively, and owned complete process facility of plate making, printing, binding. Now it becomes a commercial printing company with large scale and real strength. But with the variance of business environment, the market demand turns different, more and more rivals join continuously, the products and service incline to homogeneity, the price war fights more and more intensely. Sanlian printing Corporation had suffered tremendous impact on the operated plate making, printing, binding and etc. the profit space also decreases gradually, and the company's competitive advantage was lost gradually as well. Facing the rigorous reality, the corporation must make a new strategic in time.Firstly, the thesis looks back to the development process of Sanlian Printing, and analyzes its operating mode on hand. Secondly, it analyzes many factors, which the corporation has faced, on Macroeconomics and industrial condition. By comparing the new change, new trend, new principle of the modern business organization structure, thesis points out the defective of the company organization structure. The thesis also identifies the company's core ability and market opportunities, and studies the matching on the business core ability and market opportunities of Sanlian Printing. At last, the thesis designs a new operating strategy for Sanlian Printing, proposes a new strategic idea and strategic orientation, makes a new correspondent object and management policy of the business and proposes a set of concrete measure on the organization structure modulation.The thesis brings forward the new principle of management in Sanlian Printing, which is and. "creating larger customer's worth", regards the developing market and service ability to the correspondents as the company's core ability, which base on the incorporation of manufacture and design with the main special features for business image plot design, recognizes the Sanlian Printing's main business line that Sanlian provides the absolute service of design, plate making, and printing which provide complete and knight solution on upscale printing for Industrial injury business and Turnkey business organization, and looks on the top-correspondents as important services and developing object of the company, which are stronger, and have wider radiated facade and demand higher design. With the guide of the process management, the thesis designs a new organization structure for Sanlian Printing by the new operating strategy.