Study Of Heavy Commercial Vehicles In The Strategic Opportunities And Marketing Model

The development of automobile market is always and national macro-economics environment is related highly, especially in heavy card business use the development of vehicle market the serious development speed that relies on national economy and the investment of fixed assets, especially infrastructure construction and investment intensity. The development of national economy is invested in quickly, with the fixed assets mainly with infrastructure construction vigorously, it is vigorous that business use vehicle demand, otherwise also Ran. The 16 of party put forward the fight goal of the overall construction society of comfortable standard of living , this asks one in considerable length of the national economy of our country to must maintain smoothly fast increase in period. And according to the famous economist forecast of our country the Chinese economic increase speed that maintains 7% more can still last 10-20 year. The continued steady fast increase of Chinese economy will be Chinese automobile profession especially in the most favourable guarantee of heavy-duty truck profession fast development.Build input since country is economic increase further, in heavy card market will also enlarge further along with economic development, and now in heavy card market have higher market concentration degree , as soon as in 2002 years, steam is liberated , with the market share of 49%, it is first to rank , and east wind has second name with 33.6% rows. Overall in. The market general layout of heavy-duty truck market high concentration the other fields that make this market be different from Chinese automobile profession: In the market of high concentration, it is relatively weak somewhat to compete intense level between enterprise, in which, it is little that enterprise carry out the pressure of price war to want, so in entire between heavy-duty truck production enterprise, there is the soil of well competition. But as the concentration degree of heavy-duty vehicle reduces step by step, especially nongovernmental capital enter , the pressure of price war will be increased , in research, weight blocks the strategic opportunity that market present situation is helpful to block again in analysis , is so better to select sale pattern and strategy.