Shandong Electric Power Construction Company, The Development Of Strategic Research

Shandong electric power construction company ("the company" for abbreviation in the following) is a subsidiary controlled by Shandong electric power company which is the typical delegate of thermal power construction companies. In the course of 40 years' growing, it has formed an integrated technology system and management model, and has made great contributions to the increase of thermal power construction installed generating capacity, especially to the rapid development of electric power after reform and opening.However, with the embedment of power reform and the adjustment of energy sources policy, the company now is faced with both chance and challenge. Its key task is to analyze the inner advantage or disadvantage and bring forward a competitive stratagem.Giving a brief scan on the status about politics and tendency of policy and economy in the world, this paper analyses the tendency of macroeconomic increase, and then of the power development.This paper emphasizes on the analyses of fresh amplifying scale of installed generating capacity, the forecast of developing direction of thermal power construction market, and the special chance and challenge presented to the company.At the same time, the paper shows the priority and deficiency of resources and ability possessed by the company.After researching on the internal and external environment, it concludes the external chance and challenge, as well as the internal priority and deficiency, and then gives an elaborate study on different compounding according to the SWOT method. Based on the study, the paper designs a differentiated competitive stratagem with low cost in construction fields of thermal power. Comparing the developing stratagems in the future, it gets a three-year and five-year expansion stratagem, or even a ten-year prospective programming.At last, it clears the work to be done in different stages and different link to realize these stratagem goals.The whole paper reflects the system reform faced by the thermal power construction companies. Handling the theory of management stratagem, it demonstrates future developing direction of the company. I hope these can be used for reference to the company or brothers of our country.