Study Of The Competitiveness Of Enterprises Of Western Private Architectural Decoration

Building & Decorating Industry with private enterprises as its leading force has become a burgeoning and significant increasing spot in national economy. It has been proved by various figures that Western private building &decorating enterprises play an important role in pushing the western economy forward. With the deepening of the western development, more and more enterprises outside would rush into the western market and the survival and success of western private building & decorating enterprises in the exceedingly heated competition lies in their competitiveness.With models of resources of enterprise competitiveness as the structure and combined with characteristics of building & decorating industry, ingredient factors restricting the further development of western private enterprises are anatomized in the beginning, in which internal and external factors which influence the competitiveness of western private building & decorating enterprises are expounded in detail. Consist of institutional environment, market structure and government policies, etc., external factors mainly mean the imperfectness of mechanism protecting private enterprises, the management disorder of building & decorating market and the unsoundness of financing system which leads to the blocked financing channels of western private building & decorating enterprises. Consist of corporate institution arrangement, management models, corporate culture and technology innovation, etc., internal factors mainly mean the extreme imperfectness of western private building & decorating enterprises in the fields of governess patterns and strategic management, the ignorance of corporate culture establishment and the weakness of technology innovation. On the basis of the above analysis, a Shaan'xi private building & decorating enterprise is taken as a case to make qualitative and quantitative appraisement of the competitiveness, and several methods of enhancing the enterprise competitiveness are put forward in the paper. In the end, main models are induced to enhance the competitiveness of western private building & decorating enterprises through ways of perfecting enterprises' external legal and market environment, amplifying the financing system to broaden financing channels, establishing plural structures of property right, adopting institutional management, strengthening technology innovation and the establishment of corporate culture, etc.