China Accounting Firm Merger Analysis,

The action of two or more public accountant offices join to form a new office and integrate all the previous services into this new entity, through property right transfer and regrouping, is called merge of public accountant offices. The merge of public accountant offices is an important phenomenon of the public accountant industry. It is also a significant move towards standardized operation and increased competitive edge. The merges will restructure the industry and accelerate the convergence of resources towards the accountant offices which have the competitive advantage. At the same time, some problems are also revealed in this process.The first part of this paper analyzes the inner and outer drives as well as the essential effect of the merges, explains the merge mechanism and the scale determination. In the second part, the thesis analyzes and reasons the necessity of the merges of public accountant offices in China. The thesis also points out major success factors for successful merges and the correct understanding of merging trend by analyzing the characteristics and advantages and disadvantages of merges. Then it further points out the difficulties from both macro and micro sides met during the merging process. Aiming at these difficulties, the third part of the thesis mainly addresses post-merge operation model from the viewpoints of organizationalstructure, intensive operation on a large scale and combined marketing. Through the analysis of all kinds of organizational structure and legislative practices of China, the thesis brings forward that partnership with limited liability is the inevitable choice for public accountant offices. The thesis also gives different paths and supporting measures. From the perspective of intensive operation, the thesis addresses different stages and patterns and points out to buildup one' s core competitive ability is the essential way of development on a large scale for the public accountant offices. And finally the thesis emphasizes that public accountant offices should take a combined marketing strategy to create its own brand and to strengthen its competitive ability.