Green Sustainable Innovation Corporate Power, Capacity And Effectiveness Of The Conversion Mechanism

With the development at a high speed of economic globalization, information technology, the market competition is increasingly fierce. In the face of the changeable market, enterprises could retain the life and vigor forever, only by promoting competitiveness, adapting to the change, controlling change. Because innovation is a source of obtaining competitiveness of enterprises, enterprises' sustainable innovation is a premise and foundation, which enterprises win the competition advantage sustainably, and it also assures that enterprises keep their sustainable competition advantage and realize sustainable development. In 21st century, the biggest challenge that the mankind faces is resources and environmental problem. And sustainable development is a tendency of world development. So, this problem, whether an enterprise could coordinate development of social environment or not, is very important to enterprises' existence, even there is" a ticket veto power". So, at sustainable development era with keen competition, enterprises' green & sustainable innovation is the reliable source, which the economic benefits increase sustainably by, and a basic road, which enterprise developed sustainably under sustainable development of global economy.Here, enterprises' green & sustainable innovation is defined a course. In this course, enterprises put out and implement constantly green innovation projects, which aim at energy-conservation, consumption reduction, reducing pollution and improving environmental quality, during a quite long period, (according to innovation theory of Joseph A.Schumpeter and expansion of this theory, green innovation includes green product innovation, green technology innovation, green raw material innovation, green market innovation, green organization innovation, green institution innovation, green management innovation and spread at insides ) and realize innovative economic benefits constantly.Because of this, enterprises' green & sustainable innovation and development the enterprise develops into a great theory and practical problem that business circles, theory circle and governments at all levels face nowadays. Directed againstthis pioneering subject, This thesis mainly discusses three important aspect on enterprises' green & sustainable innovation mechanisms, they are motive force, ability and mechanism of benefits transferring, has carried on the special discussion Above-mentioned three questions also make up of the key parts of this thesis: researching motive force, analyzing ability and mechanism of benefits transferring, which enterprises require during constant implementing green innovation projects.In this part that motive force is discussed, five key elements are propose, which drive enterprises' green & sustainable innovation, they are green technology promotion, green market demand, green policy of government, entrepreneur's green & sustainable initiative spirit and green culture of enterprise. On the basis of this, the author sets up a power model on enterprises' green & sustainable innovation in order to indicate the status and functions of these five elements, and especially stresses the leading status of entrepreneur's green & sustainable initiative spirit. In view of this, the author sets up entrepreneur's green & sustainable innovation power model, which could analyze the condition and way that entrepreneur's green & sustainable initiative spirit plays the role of motive force in enterprises' green & sustainable innovation.In this part that ability is analyzed, the author puts forward definition and characteristic of enterprises' green & sustainable innovation ability; according to the achievement in research to technological innovation ability of domestic and international scholars. And from the basic goal of enterprises' green & sustainable innovation ..... Promoting enterprises' competitiveness, the author has solved two key problems, which is relevant to enterprises' green & sustainable innovation ability: First, resolving ability. The concrete elements include en...