Road And Bridge Corporation. Henderson Strategic Research

With the development of economic globalization and the developing of our country's market economic constructions, more importance is attached to enterprise strategic management. Firstly, this paper analyzes the background of choosing this issue, presents the content and purpose of this research. Then, with the application of related theories in strategic management, the paper gives an analysis on both external environments and internal conditions of Hengji Road & Bridge Corporation. After the previous researches, it gives suggestions of the strategy the company adopts. Without strategy implementation, even the best strategy formulation does not work. So, the paper puts forward a detailed and applicable scheme for the company's strategy implementation, which is based on its practical conditions and needs.