| Along with the widely used information technology and the far-speeding globalization process, as it ought to be, human society of the 21st century is brought to a new economy era symbolized with digitalization, automation and information.The new economy era has made marketing activities complicated as a marketing chain with great ease. The softness of every part in the marketing chain will cause the marketing performance to reduce greatly and cost to waste badly. To control cost effectively and to elevate the marketing performance, it must require to plan, organize, lead and control the whole and part of the marketing chain organically. Naturally, marketing in the new economy era should be management marketing.Management marketing is a marketing form that operates systematically, processes programmatically and controls digitally. In this marketing form, management has become necessary guarantee to make management more effective. To some degree. Management marketing is not only a kind of marketing behavior but also a kind of management behavior.As a far-growing trend in the automobile industry of China, for the new kind automobile-MPV, there is fierce competitive and more new giants in this marketing environment. As a result, it requires urgently management to optimize the marketing operation activities, to strengthen the market competition capability and risk-proof ability of the whole marketing chain and to respond the customer need quickly. Consequently, it will survival and develop well in the high heated market competition.This article first puts forward the management marketing concept and takes the Refine MPV of Jianghuai as an example, from the management marketing angle, to design the market channel of MPV market. What's more, the author comprehensively elaborates the management safeguard of management operation and the management of channel operation. Deeply, the author offers some practical operative skills of management marketing in the MPV market channel. |
PDF Full Text Request