Marketing, Crisis Management Studies

This thesis studies on Crisis Management of the Marketing system. Having reviewed the crisis management theory and reality experience at home and abroad, it defines more relative concepts of crisis management of the Marketing, such as Crisis, crisis management , Crisis of the Marketing and early Warning Crisis. It analyzes the product, price, place, promotion, public relationship and political power to find the sources of the crisis. This thesis not only extracts early warning crisis indicators, but also provides an integrated crisis early warning management of the Marketing. It establishes the framework of Manage Crisis of the Marketing, and provides advanced strategy for Chinese enterprise.