Ferrer Church Pharmaceutical Companies To Develop Strategic Research

In the time of change, companies are facing the challenges of all kinds; the certain results are the change of management minds. Certainly, core competence will be the focus, it will leads to many new direction, and the company who can see far beyond the reality would become the advantageous.After more than 10 years of quickly developing, Chinese medicine industry has already grown up. Take the circulating companies as an example, the number of chain stores is more than 500, and that is the biggest has more than 1000 stores. At the same time, the number of the wholesalers is more than 12000, and that is the biggest sales RMB 400 to 600 million a year. But the low convergence and the tough competition in this industry can't be denied. Take the circulating companies as an example again, most of the chain stores sales no more than RMB 50 million.As the industry slowly grows, more and more capitals are invested here, and China had become a number of WTO years before, Medicine Companies are facing the great challenges that they had never been faced before. As a senior manager in one Medicine Company, I think it is of great importance for every company to map a properly strategy to guide its developing.Fruiting, a marketing guide company who act as an agent of some Medicine producer, got a great progress after more than 5 years' hardworking. But as the market grows, the patterns that once useful now seem obstacles. How could it overcome it and become super?In this paper, the writer analysis the Medicine industry first, and then he also give a thorough survey on Fruiting itself, not only its strengths, but also its weakness. After all those work, the strategy direction of Fruiting in the china appears. Finally the writer worked out where Fruiting should focus it resources to grown to strong, where to pursue its core competence and how to get to the version and the working plan to finish it.