Polish Logistics Development Strategy Study

As the forthgoer of ocean transportation in china, CHIPOLBROK always carry breakbulk cargo during her 52 years of history. But now CHIPOLBROK is facing the challenge which haven't met before: the developing trend towards containerization and the subdivision of the international sea-transportation market. Most important of all, sea transportation is now developing as a trend to integrated logistics services. CHIPOLBROK must find the way out.At the same time, logistics as a new industry is in the ascendant. Some traditional shipping companies change their roles from sole sea-carriers to logistics service supplier, and have made great success. This gives inspiration to CHIPOLBROK. It seems that to build up logistics system is the necessary trend for CHIPOLBROK.From the actual examples of COSCO, China Ocean and Maersk, we can see how other relating shipping companies are developing logistics. From this we also understand the necessity and the measures for shipping companies to develop logistics.But how CHIPOLBROK to develop logistics? The logistics resource of CHIPOLBROK is still so weak while the competition is so hard. But CHIPOLBROK still has strength and opportunity. CHIPOLBROK should be established in break-bulk sea-transportation, with the specialty for operating heavy lifts.In such case, we make strategies for CHIPOLBROK's logistics development, which includes orientation, goal-system, organization and idiographic measures.Shi Yiming (MBA) Directed by Professor Zhao Gang...