China's Household Electrical Appliance Enterprises To Open Up The Rural Market

Along with national macro-economic regulation and control, rural economy and the peasant's income are improving quickly. The new consumption upsurge will come soon. Chinese electrical household appliances industry is one of fierce-competition industries. Now household appliances have been very popular in city families and how to expand rural marker is an important thing for household appliances enterprises.Chinese household appliances industry experienced 5 stages from zero. Now china has been a large household appliances manufacturing and consuming country in the world. The development of household appliances has become a very important role to the improvement of national economy. The thesis is divided into the following parts: In the first part, the paper introduces background of this research. In the second part, the paper analyses the development of Chinese household appliances Industry. The third part gives a summary of the current situation in rural area market of China. In the fourth part, the author provides some suggestions to the home appliance enterprises. The last part gives some conclusions.According to the present market environment, the thesis comes to the conclusions that the differences among brands will expand and the centralization of brands will improve, the replacement and upgrading of technology will be speeded up. The export of the household appliances will increase, while the enterprises will face many difficulties of technology and trade barrier. More and more enterprises will pay attention to the rural markets.