Zhangjiajie Tourism Shopping Market Development

Since it came into the 21st century, China tourism has made great development, which the indicators of inbound tourism and domestic tourism showed a considerable increase, outbound tourism continued to develop in organized and orderly manner. Tourism conditions were improved. The No.9 document from State Department emphasize the strategy status and functions of Tourism Industry in the fields of promoting the open-going policy, economic increase, obtaining employment, clearing up poverty, and improving the living level of people. The document also points out that domestic tourism plays an important part in stimulating domestic demand and consumption in order that we should increase supplies of tourism products and service, which it is the basis that China become a strong tourism country in 2020 through the increase of tourism qualities and revenue. Because of scenic spot rooms limiting, it is unbalance between the infinite marketing demands and the limitation of resources. Hence, it is a deeply problem how to deeply exploit tourist resources, avoid destructive development and advance the quality of tourism and consumption. From tourism shopping, this paper points out that development of tourism shopping is benefit of tourist experience, tourist enterprise production on a large scale, tourism-relation strategy of tourist city implement, development paces of tourist city. The sample in the paper is tourism shopping market of Zhangjiajie-city because it is a typical tourist city as high-grade tourism resources and it is weak in industry, which is different from other tourist cities, such as Guilin, Xi'an. The paper deals with the major problems in the tourism shopping market of Zhangjiajie city. Through taking advantage of resources of tourist, the paper further research how to enhance the tourism shopping attraction, how to increase tourism shopping interest and tourism consumption and how to promote the image about Zhangjiajie tourism shopping. Meanwhile, it also suggests that department of tourism management strengthen tourism shopping three links-design, production and sales, rule tourism with tourism laws and regulations, encourage enterprises of tourism commodities production on a large scale, promote the combination of tourism shopping industry with industry and agriculture, which improve living standard of residents in Zhangjiajie city.