Innovation In The Business Full-time Factor Analysis And Model

Surveying several industries, Braum (1999) discovered that the product cycle in these industries had shrunk by times in 50 years. Many companies have recognized that their product cycle has become shorter and shorter, such as Haier, Dell, Wal-Mart, Xerox, HP, and so on. Many scholars and companies' managers have found the faster new product developed and deliveried, the more profit will be. Thus, it's necessary to build time-based organization for faster new product development, especially in nowadays, in which the turbulence claims rigorously on response time.According to the practice in China, only incremental innovation is going to be studied here. Based on existing studies, this essay defined innovation cycle time as the delay from the instant that a demand is apperceived to that is supplied virtually. It is important to shrink innovation cycle and the delay for the sake of risk and competition. Nineteen hypothesises have been raised through literature review on innovation cycle and fast new product development. An empirical test was taken. Fifteen of them are proved to be positive. One negative element is found. And it was also verified that three elments have no obvious influence on innovative cycle. Considering the result of literature review that the composition of the group is a key element, an extra analyse is taken between the composition of the group and the ability of information processing, which proves that the composition of the group is positve to innovation cycle indirectly.Based on all these research, time-based innovation discussed here would be divided into four modules. They are adlib innovation, instantaneous innovation, continuous innovation and sustainable innovation. Ad-lib innovation works as innovation pattern and pool providing ideas for instantaneous innovation. Instantaneous innovation and continuous innovation fulfil as implementation mechanism of innovation, carrying the ideas out. Instantaneous innovation implies that the ideas should be carried out immediately. And continuous innovation suggests that the partners can work after the other connected by internet as thry are in different part of the planent and get hours later of the other. And sustainable innovation integrates all innovations in the enterprise to focus on the strategy. Thus,the concept of time-based innovation emerges. Next, the influence of key elements to each module is figured out, which consists of a conceptual model of time-base innovation.Cases of Haier and North China pharmacy have been studied to illustrate the time-based innovation in enterprise's practice. It is analysed that how each element works in ad-lib innovation, intantaneous innovation, continuous innvation and sustainable innovation of Haier. And the two cases has been compared. From the comparision, it was discovered that different elements play different functions in different enterprises, or in different stages of enterprises' development.Finally, on basis of summarizing the full text, the deficiency of this research with the place that remains to be studied further was pointed out.