Sjld Market Research And Marketing Strategy

Shangjin Lida electric co.Ltd company(the following is called as SJLD)is becoming a important inverter supplyer, from a little trade company , the growth speed is surprisied . But from the 2001 year, this company has to face all kinds of challenges, It must be chose how to develop this company.This thesis analyse the development background, products, and market of SJLD ,specially for the main opponents,the needs of the consumer by use of the theory of marketing management,at last,the paper put forward a series marketing tactics for the company base on the above work.