Research On Sports Blogs

With the rapid development of Internet technology, the blog obtained amazingachievement in a short time, and changing the majority of Internet users live, workand the way of thinking, it even becomes to the hot topic in communication fields inrecent years. sports related blog is one of the many types of blogs, it refers to thingsor phenomena by the individual or organization of all kinds of sports, publishedopinions or feelings of a new type of information publishing platform. Given aroundsports blog in shorter time and more problems, more academic on the depth of itsresearch is relatively small, so it is necessary for sports around the blog developmentpresent situation, operation mechanism and management strategy to do a morethorough discussion.By the methods of literature, expert interviews, case study and logical analysisand other methods, the development of sports blog around present situationanalysis shows that the development can be roughly divided into three stages suchas start, development and popular; Its types can be divided into sports, media,government, business, sports, sports celebrities, and civilians and other blogs; Itsmain topic has news, entertainment, comments, criticism, and business topics, etc.;Its problems are false, vulgar issues, copyright issues and lack of regulatory issues,etc. Further research shows that sports blog around operation mechanism is amulti-dimensional complex system, mainly including network blog inherentcharacteristics influence mechanism, the need of the social spo rts informationcommunication mechanism, individual sports cognition and emotion expressionmechanism, emerging sports media technology development mechanism as well asthe surrounding the development of the blog management mechanism and so onfive big mechanism. According to the present sports around the blog developmentpresent situation and existing problems, should take "blogger to strengthenself-discipline, to purify network environment","strengthening public opinionguidance, optimize blog topic","set up relevant laws and regulations, strengtheningthe management of blog","strengthen the interactive communication, reasonableemotion","use of network advantages, promote the development of blog" and so onfive big management strategy in order to promote the healthy development ofsports around the blog. The above research results for our related department to strengthen the management of sports around the blog has an important referencevalue.