The Influence Of New Media On Sports Associations In Colleges And Universities And Its Countermeasures

With the rapid development of China’s higher education into the stage of masseducation and economy of science and technology, as a rich sports culture in theUniversity, the university sports associations for after-school education second class,is to the roaring waves of the momentum to today’s college students is coming. As animportant part of the construction of university sports culture, not only teach studentsthe basic knowledge and basic skills, more important is through the way of sportsassociations and improve the students’ psychological quality, especially for today iscollege students sub-health edge. At the same time, with China’s rapid development ofscience and technology, WeChat, micro-blog, QQ, new media community Renren isthe suddenness of a thunderbolt to change people’s mode of production and livinghabits, in addition, the main force of the post-90s college students with curiosity andrapid contact things just ability quality to cater to the spread of new media. Newmedia is the use of network technology, digital technology, through the Internet,broadband LAN, wireless communication network, satellite channels, as well as thecomputer, intelligent mobile phone, digital TV terminal, of mass media andinterpersonal communication form.In this paper, from the point of view of the present development situation ofnew media environment in Colleges of sports associations, sports associations in someuniversities in Ji’nan city as the research object by using the method of literaturereview in Tsinghua Tongfang network platform access to the relevant literature; theperson in charge of the investigation method of the questionnaire were members ofdifferent sports association and sports associations of different the questionnairesurvey, the interview method, inductive method, logical analysis method. To explorenew media on the impact of sports associations in colleges, and further puts forwardthe corresponding countermeasures to help colleges and universities sportsassociations and make full use of new media to the efficient means of communication,the college sports club activities and new media network technology closely together,which in the university student to carry out the "contention of a hundred schools of thought" sports new fashion. To provide some help and hope that through this study tosports associations in Colleges and universities of Ji’nan city.